07 Jun Why A High Quality Logo Design Costs More Than $100
Do you have a business card or a company website? Unfortunately, you really can’t have any of these things without first having a logo. The logo is the cornerstone of everything else your company does visually. It is the core of your branding and identity.
A logo displays a sense of uniformity, and it has an immense impact on the reputation of your brand. A classic and timeless logo provides your Business with brand authenticity. In this way, your business will look reliable, trustworthy, and professional even if you are just a newly emerged business.
A business logo is perhaps the most critical tool in your product or company promotion but having none at all is even a bigger marketing mistake. A logo is not merely a random mark it provides an identity that represents the vision and mission of your business. If it is well designed, that identity can immediately sell your brand to your target market. On the other hand, a poorly designed logo will alienate your potential customers. So, a high quality logo design is the easy way to communicate to your target market that your business is professional, trustworthy, and are of the best quality.
Over the internet, you can find cheap advertisements for logo designs that range from $10-$50. The truth is, a well-designed logo requires considerable time and cost hundreds, thousands and even million dollars to create. There is a corresponding logo for every price point and has a fair reason why they cost as much as they do.
There are some designers that are self-taught but those who value a degree dedicated 4-5 years of their lives to passionately learn their profession. Aside from time and effort, learning a degree is also extremely expensive, and credentials can also affect the cost. Sometimes, a misconception between what designers know and what everyone else thinks can also affect the price. Non-designers have no idea about the reality behind the creation of a logo, and why is it expensive.
Not every designer can design logos very well because creating one requires expertise. By the time you learn the aspects, you will realize that it would be a more wise decision to hire an expert logo designer. However, you also need to make sure when hiring a logo designer, not just someone you see over the internet offering the cheapest price. Logo designers need to be a creative thinker in order for them to interpret their ideas into effective designs. It is impossible for a person with limited creativity to interpret the thoughts and goals of others.
Part of the reasons why so much time is needed when designing a logo, it is because there are so many things to do. You need to meet or at least communicate with the client, create a design brief, and create a proposal. You also need to research the client’s company, its competition, and its target market, brainstorming, generate ideas, seek inspiration, sketch, do rough drafts, create the actual logo ideas, refine them, show them the output, get feedback, go back and do revisions, finalize the logo design, choose a suitable font, color scheme and so on.
Research is essential in the logo design process. It is a very important step since logos are not created in an instant. You need to have marketing knowledge in order to establish what is already on the market. Also, you need to know how to make a distinction from the competitors. If no research was done, the output will likely be cheap and overuse. The process of designing a high quality logo is absolutely extensive, the reason why it costs more than $100.
Rushing into a logo project is not advisable. If you don’t have the budget for what you want right now, save it up instead of spending money on something that you will soon regret. In case that a logo design project happened to be unsuccessful, rebranding will cost you double. You will need to redesign and print all the promotional materials once again, such as websites, brochures, signage, and business cards, and so on. The expense just adds up, the reason why companies tend to avoid rebranding immediately. For a logo to be of high quality, it takes time and a correct procedure designed by trained professionals. Thus, if a logo is perfectly designed, that logo will create the perfect concept about you and your business.
Therefore, designing a high quality logo will need enough time and attention. It is a strategic plan that will be crucial to all of your advertising in the future. One should not take it lightly.
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