Author: Team Campbell

We can go on and on about how appearance is a matter of personal perception and expression but all that does not dilute the age-old truth; image matters. A lot of the thought process that takes place when we step into a strange space or...

What is your customer’s perception when they think or hear about your company’s name, product or service? Branding comes into play here. The misconception that once you get a logo and tagline for your business that’s it when it comes to branding, should die with...